Privacy Policy

Instantry Privacy Policy

Effective Date: 1/10/2023

Version 1.0

We are Instantry. We provide a real-world augmented reality application designed to enable you to interact with shared items from websites blended with the real world through your device. We need some information about your device and its usage to do that. Protecting your privacy is important to us.

This Privacy Policy for Instantry (”Instantry,” “we,” “us,” or “our”), describes how and why we might collect, store, use, and/or share (“process”) your information when you use our mobile or web-based application Instantry (the “App”) and visit the Website located at [your website address] (the “Website”) and all available services via the App and Website (the “Services”), and our privacy practices.

This Policy applies only to information we collect in the App, Website, email, text, and other e-communications sent by you through or in connection with the App, Website, and Services.

We act according to the EU Regulation 679/16 (GDPR), on the protection of natural persons with regard to the processing of personal data and on the protection of such data, and by the Act of 10 May 2018 on the Protection of Personal Data (Ustawa z dnia 10 maja 2018 r. o ochronie danych osobowych) and further amendments.

Please carefully read this Privacy Policy and our Terms of Use [link to Terms of Use on your website] to understand our policies and practices regarding your information and how we will treat it. If you disagree with our policies and practices, do not download, register with, or use this App, Website and Services. By downloading, registering with, or using the App, Website and/or Services you agree to this Privacy Policy.

Reading this Privacy Policy will help you understand your privacy rights and choices. If you disagree with our policies and practices, please do not use our App, Website, and Services. If you still have any questions or concerns, please contact us at [your contact email].


Instantry respects your privacy and seeks to protect your Personal Data. The following information describes how we gather and use Personal Data. The amount of information we hold on you and how it is used depends on your relationship with us and your service, so some of the sections below may not be relevant.

Key points:

  • We keep to a minimum the amount of information we hold about you.
  • We use your Personal Data to respond to your inquiries about our App, Website, and Services, send you other useful information, and provide our App, Website, and Services.
  • We apply appropriate security mechanisms to protect your Personal Data.

We are happy to answer any questions about this Privacy Policy and our privacy practices; please contact us at [your email address].

Data Controller

For the purposes of data protection law (General Data Protection Regulations (GDPR)), the controller is Michal Barodkin, which can be contacted at: Warszawa Dluga 29 Poland, [email protected]

Collecting Information

When our visitors use the App and access/use the Website, we collect some information that is necessary to provide the Service and evaluate the usage of the Website.

Personal data. We do not store or ask for your personal data, including name, email address, etc. In some cases, we may obtain and process your Personal Data via direct contact with you, based on your explicit consent.

Aggregated Information. Instantry may process data based on extracts of Personal Data on an aggregated and non-identifiable forms, for Instantry’s legitimate business purposes, including for testing, development, controls, and operations of the Service, and may share and retain such data at Instantry’s discretion. Aggregated Information is non-personally identifiable/anonymous Information about users of the App, Website. Aggregated Information is used collectively; no single person can be identified by the information compiled. We may de-identify or anonymize your Personal Data so that you can no longer be individually identified by this data. For example, we may de-identify your weblog data by removing all device identifiers (such as the identifying parts of your IP address). We may provide that de-identified information to our partners, vendors and/or affiliates. We also may combine your de-identified information with that of other users to create aggregate de-identified data that may be disclosed to third parties who may use such information to understand how often and in what ways people use our Services so that they can provide you with an optimal online experience. For example, we may use the information gathered to create a composite profile of all the App users to understand users’ needs to design appropriate features and tools.

Log data. When you visit our Website, our servers may automatically log the standard data provided by your web browser. It may include your computer’s Internet Protocol (IP) address, browser type and version, the pages you visit, the time and date of your visit, and other details.

Device data. We may also collect data about the device you’re using to access our Website. This data may include the device type, operating system, unique device identifiers, device settings, and geo-location data. What we collect can depend on the individual settings of your device and software.

Data was collected from mobile devices via the App. During usage, the App, Instantry processes data such as images and video from the phone camera, part of the content and web address from the sites you visit and on which you have activated the App, and content from those websites, as collected from your mobile phone and/or other devices you may use. The App will send images and videos to our cloud services for image recognition to provide the Service, but images and videos used for image recognition are not stored on our cloud services. Such data may be temporarily stored on our servers as part of the technological process of providing our Services. After the end of the session of using the App, such data is deleted.

Cookies and similar technologies. The App and Website may use “cookies” and other technologies such as web beacons. A cookie is a small string of data that often includes an anonymous unique identifier sent to your Internet browser from a website, which is stored on your computer’s hard drive and is used to customize your use of a product or online site, keep records of your access to an online site or product, or store information needed by you on a regular basis (e.g. password retention functionality).

The Website may use technical cookies linked to the ordinary activity of the Website and other operational cookies that allow a personalized and optimized experience. We do not use cookies for marketing purposes or user profiling.

We may use cookies from third parties exclusively for performing analytics on the activity of the users visiting the Website. The data collected via third-party cookies is rendered anonymous and won’t be used for marketing purposes. These technologies help us to understand user behavior better and are often used for security and fraud prevention purposes, to know which parts of our websites people have visited, and to facilitate and measure the effectiveness of advertisements and web searches.

If you want to prevent Instantry from using cookies, you may disable their use. Most browsers allow the user to block all cookies, performing a specific choice in their settings page or privacy settings page. Some features of the Website may be unavailable if all cookies are disabled.

No Sensitive Data. We do not intentionally collect, store, process, or transmit any sensitive personal information, such as social security numbers, genetic data, health information, or religious information. If you store any sensitive personal information on our servers in any way, you are responsible for complying with any regulatory controls regarding that data. We might erase the sensitive information that is uploaded to the App or otherwise provided to us without our request or consent if such erasure is necessary for the public interest or compliance with our legal obligations.

Machine-Learning Data. Through automated processes designed to develop and improve our machine learning algorithms within Services, Instantry processes certain Customer Data and other data that describes and/or gives information about Customer Data, including but not limited to metadata, files, URLs, images, media content, derived features and other data (“Machine-Learning Data”). We do not share Machine-Learning Data with Third Parties. Machine-Learning Data does not include full message content of Customer Data.

Automatic Data Collection and Advertising

We may work with analytics companies to help us understand how the App and Website is being used, such as the frequency and duration of usage. We will not work with advertisers and third-party advertising networks to provide advertisements within the App and Website.

How do We Process Your Information

We process your information for a variety of reasons, depending on how you interact with our App and Website, including:

  • To deliver and facilitate the delivery of the Services to you. We may process your information to provide you with the requested service.
  • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
  • To request feedback. We may process your information when necessary to request feedback and contact you about your use of our App.
  • To protect our App and Website. We may process your information to keep our App and Website safe and secure, including fraud monitoring and prevention.
  • To evaluate and improve our App and Website, products, services, and your experience. We may process your information when we need to identify usage trends and evaluate and improve our App and Website, products, services, and your experience.
  • To identify usage trends. We may process information about how you use our App and Website to understand better how they are being used so we can improve them.
  • Notify you when App updates are available and of changes to any services we offer or provide through it.
  • To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.

While using the App and Website, we do not make any automated decisions about you.

Our Legal Basis for Processing

Our legal basis for processing your Personal Data will typically be one of the following:

Consent. You have actively consented for us to process data, including personal data, by completing a form on the App, Website, or have indicated your consent with another affirmative act.

Legitimate interests. We have a Legitimate Interest in processing your information, and our reasons for it do not override your data protection rights. Our Legitimate Interests in processing your Personal Data are:

  • to ensure our Services meet the high standard of usability and security you would expect;
  • to help us identify areas for improvement;
  • to enable us to communicate effectively regarding our services and
  • to enable us to process queries or complaints.

Legal obligation. We must process your information to comply with our legal or regulatory obligations.

Contractual obligation. We must process your information to perform the tasks associated with a contract to which you are a party or to take steps at your request before you enter into a contract.

Machine Learning

Our Services may use machine learning to process De-identified Information, such as records with service results, errors, crashes, reports, and other data, to provide and improve the App and available Services.

How Your Personal Data is Transferred

Instantry operates its Services across the globe. Your information will likely be transferred and stored outside your home country, including in the USA, for the purposes outlined in this Privacy Policy to the extent permitted by applicable laws. The data protection laws in these countries may not be the same as in your home country.

If we transfer your Personal Data from the UK or the EEA to other countries, including the USA, we ensure that a similar degree of protection is provided to your Personal Data as within the UK or the EEA, as applicable, by ensuring that at least one of the following safeguards is implemented:

  • The country that your Personal Data is transferred to is a country that the European Commission (or the UK Government, if you are based in the UK) has deemed to provide adequate protection for Personal Data as the UK or the EEA, as applicable.
  • We use specific contracts approved by the European Commission (or the UK Information Commissioner’s Office, if you are based in the UK), which give Personal Data the same protection as it has in the UK or the EEA, as applicable, when we engage with service providers.

How We Keep Your Information Safe

We have appropriate legal, organizational, and technical security measures in place to prevent your information from being accidentally lost, used, or accessed in an unauthorized way, improperly altered, or disclosed. We also limit access to your information to employees, agents, contractors, and other third parties who have a business need to know. They will only process your information on our instructions and are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How Long We Will Keep Your Personal Data

We keep your information for as long as we need to provide the Services to you and fulfill the purposes set out in this Privacy Policy. This is also the case for anyone we share your information with and who carries out services on our behalf.

When we no longer need to use your information, and we do no need to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or anonymize it so that it can no longer be associated with you. When removing your information, we will take commercially reasonable and technically feasible measures to make said information irrecoverable or irreproducible.

Your Rights and Choices

We do not store user’s Personal Data, and we also do not (and cannot) sell your data to other parties. Nor do we buy personal data from others. If we begin to do so, we will request your consent to such collection, storage and processing. In any case, we will inform you of your rights under the GDPR.

You have certain rights concerning your Personal Data. This means you can:

  • Request access to the Personal Data we hold on you by emailing [your email address].
  • Delete or correct your Personal Data. You can also submit a customer support request by emailing us at [your email address].
  • Ask us to stop processing your Personal Data, including for direct marketing and promotional purposes such as tailored rewards, promotions, and other offers, by emailing [your email address]. But be aware that sometimes we need to use your Personal Data to provide the Services to you.
  • Have your Personal Data transferred to another organization (where it is technically feasible).
  • Complain to a regulator. We’d appreciate the chance to deal with your concerns directly, so we’d prefer you to contact us first. However, you can complain to your local supervisory authority if you’re based in the UK or the EEA and believe we have not complied with data protection laws. A current list of National Data Protection Authorities members of the European Data Protection Board can be found here.

The law provides exceptions to these rights in certain circumstances. Where you cannot exercise one of these rights due to such an exception, we will explain to you why.

We offer you choices regarding the collection, use, and sharing of your Personal Data, and we’ll respect your choices. Please note that if you decide not to provide us with the Personal Data that we request, you may not be able to access all of the features of the Services.

After you contact us, you may receive an email to verify your request. We aim to provide the information or complete the outcome you request within 30 days or a shorter time period as provided by the laws of your jurisdiction.

Notice to California residents. If you are a natural person resident in California, then, subject to certain limits under California law, you have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to exercise free of charge:

(1) Disclosure of Personal Information We Collect About You. You have the right to know:

  • The categories of personal information we have collected about you;
  • The categories of sources from which the personal information is collected;
  • Our business or commercial purpose for collecting or selling personal information;
  • The categories of third parties with whom we share personal information, if any, and
  • The specific pieces of personal information we have collected about you.

Please note that we are not required to:

  • Retain any personal information about you that was collected for a single, one-time transaction if, in the ordinary course of business, that information about you is not retained;
  • Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information or
  • Provide the personal information to you more than twice in a 12-month period.

(2) Disclosure of Personal Information Sold or Used for a Business Purpose. In connection with any personal information we may sell or disclose to a third party for a business purpose, you have the right to know (i) the categories of personal information about you that we sold and the categories of third parties to whom the personal information was sold; and, (ii) the categories of personal information that we disclosed about you for a business purpose.

(3) Protection Against Discrimination. You have the right not to be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot, among other things:

  • Deny goods or services to you;
  • Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
  • Provide a different level or quality of goods or services to you or
  • Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services. Please note that we may charge a different price or rate or provide a different level or quality of services to you if that difference is reasonably related to the value provided to us by your personal information.


Unless stated otherwise for a particular Service, children are not allowed to use the App and Services, and we do not knowingly collect Personal Data from them. We define “children” as follows:

  • Residents of the UK: anyone under 13 years old.
  • Residents of the EEA: anyone under 16 years old, or the age needed to consent to processing personal data in your country of residence.
  • Residents of other regions: anyone under 13 years old or the age needed to consent to process personal data in that region.

For Services that do permit сhild participation, parents or legal guardians (“Parents”) must provide verified consent. Verifiable parental consent is required to collect, use, or disclose a child’s Personal Data. Instantry will not collect, use, or disclose Personal Data from a child if their parent or guardian does not provide such consent. We may ask a сhild to provide a Parent’s email address to request this consent, and the Parent’s email address will be deleted if consent is not provided within a reasonable time.

Linked Sites

This Privacy Policy applies only to the Website, App and does not apply to third-party sites.

When accessing linked sites from any hyperlink appearing on the Website, App we recommend that you read any applicable privacy statement or policy applicable to that linked site.


This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy here and informing you via email. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes.

Contact us

If you have questions or comments about this Privacy Policy, you may reach us by email [email protected] or by post to Warszawa Dluga 29, or by phone +13235935517.

Managing Your Information

Based on the applicable laws of your country, you may have the right to request access to the Personal Data we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your Personal Data, please email us at [email protected]